The Lambent Production website (lambentproductions.co.uk) sometimes places small data files called cookies on your computer. Most websites do this in order to improve your experience, for instance to remember settings and information so you do not have to repeatedly re-enter the information
To learn more about cookies and how to manage them, visit AboutCookies.org, or below we have listed the cookies on the Lambent website, along with details about why we use them and how long they will last.
**** note these should reflect the cookies we‘re using ****
Creates a unique identifier for your session on the site
|c//||Notes the user’s acceptance of the cookie notice|
|__utma||A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.|
|__utmb & __utmc||These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.
|__utmz||Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
|__utmv||Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.|